10 Benefits of Using Augmented Reality in Your Marketing Campaigns

As a brand in today’s world, it is now more important than ever to be connected to your audience. It’s what separates the big dogs from the small ones, the higher-valued brands from the “other” brands. Trust me, you don’t want to be the ‘other’ brand.

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In today’s world irrelevant of your industry, you want to stand out. We’ve had clients come up to us and say “Oh, we’ve spent $100, $1,000, $10,000 on marketing online and it doesn’t work”, Can you guess what I ask them?

WHY SHOULD IT THOUGH?

The meaning of marketing is “the activity of promoting your business” But if people don’t care about your business, why should they patronize you? Why should they care? They just see you and your brand as the “other” brand just trying to sell them something. And if you didn’t know, nobody, I mean nobody loves being sold to but that’s what you’re doing …. SELLING.

If I told you now, buy my course by clicking here, it’s just $9.99 and you will love it and it would help you. Would you buy that? Yet that’s what you’re doing on a daily business because one business guru told you that it worked for a brand.

You run Facebook Ads worth thousands of dollars every month and when it doesn’t work or when it brings back minimal results, you start blaming the market or the economy. Meanwhile, the problem is staring right in front of you.

But don’t get me wrong running ads work, but not for everyone. The fact you’re still reading this is a testament to that fact. Or maybe it works but you just barely break even. The return is nothing to write home about. You just make enough to run another set of ads and make products. You get stuck in this cycle and you are starting to wonder if there’s something wrong with your product.

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But don’t give up hope I’m about to introduce you to another way that not a lot of brands know and the brands implementing it are seeing massive returns in:

• Brand Awareness
• Sales
• Brand Recognition
• Customer Engagement and Conversions
• Reduce Cart Abandonment Rates, etc

And the name is Augmented Reality. I’m sure you’ve heard of this technology and it’s slowly taking the world by storm.

10 Benefits of Using AR in Your Marketing Campaigns

1. Increased engagement: AR technology can create interactive and immersive experiences that capture consumers’ attention and increase engagement with your brand. This instantly sets your brand apart from ‘other’ brands and builds a bridge with your customers.
2. Enhanced customer experience: By using AR, you can provide customers with a unique and memorable experience that they are unlikely to forget.
3. Improved brand recognition: By creating a distinctive AR experience, you can increase brand recognition and stand out from competitors.
4. Increased social media sharing: AR experiences are highly shareable on social media, which can help increase brand visibility and reach a wider audience.
5. Better product visualization: AR allows customers to visualize products in a way that is not possible through traditional advertising methods, increasing their confidence in making a purchase.
6. Higher conversion rates: By providing customers with a better understanding of your products and services through AR, you can increase conversion rates and generate more sales.
7. Cost-effective: AR can be more cost-effective than traditional advertising methods, as it can be used in a variety of settings without requiring physical materials or locations.
8. Increased customer loyalty: By providing customers with a unique and memorable experience through AR, you can foster a sense of loyalty and brand affinity.
9. Improved data collection: AR experiences can be used to collect valuable data on customer behavior and preferences, which can be used to inform future marketing campaigns.
10. Staying ahead of the curve: AR is still a relatively new technology, so using it in your marketing campaigns can help position your brand as innovative and ahead of the curve.

These benefits are just but a few of the thousands of how using AR in your Marketing Campaign can Help Supercharge your Brand 🚀